What Burstows gets

Four homes, four proper pages

Toowoomba, Dalby, Warwick and Gatton each get a page of their own with a contact card, a map, a photo gallery and the facilities at that home. Today they are four items in a dropdown of sixteen. Warwick's page was clicked 641 times and Dalby's 625 times in three months from Google alone, so these are the pages a family in those towns lands on first.

Current siteNew site, drag the handle

Arranging a funeral as one walk

Fifteen guides, from Before Meeting the Funeral Director through to Settling Funeral Expenses, used to be fifteen separate pages under an address that did not match the rest of the site. They are now six stages on one page, with a section bar that stays in view as you scroll and the Complete Care Book beside them. Every old address still works and lands on the right stage.

Current siteNew site, drag the handle

Services that photograph well

Thirteen services, each with its own page and photograph, reachable in one click rather than through two different menus. Bereavement Support, Webstreaming and the Crematorium each keep their own address, because each one is searched for on its own.

Current siteNew site, drag the handle

Recruitment that files itself

The old employment address quietly redirects to the homepage, so a candidate who followed it from a job advertisement went nowhere. The new page lists open positions with a simple on and off switch, and the application form saves each candidate into a database rather than an inbox: their name, the positions they are interested in, preferred location, full time or part time or casual, availability, earliest start date, why Burstows, and their CV.

The team then sorts applications by status, new, shortlisted, interviewed, on file or declined, and can filter by position or location when a role opens. This is the recruitment database your team asked for, and it is already built and waiting for its account.

Current siteNew site, drag the handle

Preplanning that invites a conversation

The preplanning page now reads in four parts: A Talk of a Lifetime, Planning Ahead, Guides and Downloads, and Sit Down With Us. The guides are behind a simple email capture, so the team knows who has taken one, and the page ends with an invitation to visit rather than a form.

Current siteNew site, drag the handle

Contact without the clutter

The four homes, the phone number, the after hours line and the form, with Employment and Gifting Back a link away rather than in a dropdown.

Current siteNew site, drag the handle

News the team can publish

All 26 posts carried across with their photographs. A new post is a record with a title, a date, a picture and the words, not a page to be built. Posts are on the site about a minute after they are published.

Current siteNew site, drag the handle

The Burstow Experience in one place

The Philosophy, the History since 1900 and the Facilities were three pages under one dropdown. They are now one page with four sections: Who We Are, Our History as a timeline of the generations, The Experience, and Facilities. The old addresses land on the right section.

Current siteNew site, drag the handle

Eighteen measures, side by side

Google's own testing tool, Lighthouse, loads a page the way a mid range phone on a slow connection would and reports eighteen measures. We ran it 3 times on each homepage on 02/09/2026 and took the middle result of each, so a single lucky or unlucky run cannot tip the table. Scores are out of 100 and higher is better. For everything else, lower is better.

The two frozen time rows need a word of explanation, because they look like the one place the current site wins and they are not. Both sites load the same Google Tag Manager container, and its scripts freeze the phone for the same fraction of a second on each. The test only counts freezes that happen after the first words are on the screen. On the current site nothing is on the screen until 4.3 seconds, so the freeze happens in the dark and goes uncounted. On the new site the words are up at 1.7 seconds, so the same freeze is counted against it. The two rows that measure the total work, near the bottom of the table, show the new site doing less of it.

Three things made the difference. The fonts live on the site itself rather than being fetched from Google's servers before anything can be drawn. Every photograph on the homepage is sent at the size a phone will show it rather than at full size. And the tag container waits until the first screen has painted before it loads. On Webflow none of those changes were available to us.