Burstows Funeral CareThe new website
Prepared for Michelle Thomas by Yoonet, 02/09/2026

Where the new foundations can take Burstows

In August you asked what Vercel hosting actually is, and it was a fair question, because the answer explains most of what follows. Here are the five parts of the new site in plain words, and then what they make possible.

The five parts

AstroThe builder. It takes the content and the layout and bakes them into finished pages ahead of time, the way service sheets are printed before the service rather than during it.
VercelThe hosting. The finished pages are copied to servers around the world, including Sydney, so a family in Gatton and a relative in London each get the nearest copy.
SanityThe content desk. Where the media team edits words and pictures and presses Publish.
GitHubThe record. Every change to the site, who made it and when, kept for good. Any day's version can be restored.
ResendForm delivery. Contact, feedback, gifting back and download requests arrive by email, and can be pointed at a CRM as well.

Because the pages are finished before anyone asks for them, a visitor receives a page rather than waiting for one to be assembled, and there is nothing running on a server to break or be broken into. Because every change is built to a preview address first, nothing goes live until someone has looked at it. And because all five accounts are in Burstows' name, none of this depends on Yoonet being the supplier. Rory keeps the keys.

What it makes possible

  1. McGrath on the same foundations. Already live: mcgrathfunerals.com.au runs on the same hosting and the same build tools today, with its full rebuild under way alongside. Two brands, one team, shared parts, so a fix or a feature on one is a fix or a feature on both.
  2. Funeral notices stay with Firehawk. Currently in Our Care drew 83,050 clicks in three months, all of them through the Firehawk embed, and that stays exactly as it is. When Firehawk moves to its next version, the embeds are swapped in one place, and the Search section explains why the notices are managed on the way through rather than rebuilt.
  3. Video banners. Every page banner already accepts a video with a photograph behind it for slow connections. When the media team shoots, the footage drops straight in.
  4. Preplanning online. The recruitment form shows the pattern: a form on the site that saves into the content desk. A family could begin a plan online in the evening and a director picks it up the next morning, with nothing lost in an inbox.
  5. Orders and keepsakes. The urns page already builds a printable selection form from what a family ticks. The same approach suits service sheet requests, catering orders and canvas prints.
  6. A fifth home. Another location is a record with a page template already waiting for it, not a build.
  7. AI answers. ChatGPT, Google's AI answers and the others read structured pages and quote the ones they trust. The site is built to be read that way, and the Search section covers tracking when it is quoted.
  8. A portal, later. Because the site, the content and the hosting are all in Burstows' accounts, a family portal or a staff area can be added beside the site without starting again.

What goes away, and what replaces it

The Webflow subscription and the dependence on it. In its place, one monthly service called Foundations that covers the hosting, the domain and DNS, and the content desk, with one point of contact. If the site ever needs to move again, it moves as a folder of files and a content export, not as a rebuild.